A man who is upfront about his limited skill set earns money doing “nothing”.
For the past two years Shoji Morimoto has been advertising himself as a person who can “eat and drink, and give simple feedback, but do nothing more.”
The 37-year-old Tokyo man has been inundated with more than 3,000 requests from people desperate to hire him.
To begin with he provided his “rent-a-person who does nothing” services for free, but he now charges 10,000 yen (roughly £69) per request.
Shoji gets asked to do a variety of things.
Sometimes he takes part in video games sessions online if a group of friends are lacking a player.
On other occasions he has accompanied people filing for divorce and provided a send off to people who are moving home.
Shoji is candid about what he offers.
“During the services, I accompany my customers on whatever they need me for,” he told Vice.
“I answer their questions, listen to them, nod when needed.
“It was a little embarrassing in the beginning but I got used to it over time.”
His ordinary set of skills have seen him end up in unusual circumstances.
As well as accompanying someone on a helicopter ride and to Disneyland, Shoji has listened to a cheater confess to their adulterous ways.
He also went to a hospital to spend some time with someone who had attempted suicide.
One 36-year-old writer has rented Shoji out on at least 10 occasions.
When she met a man she was interested in for the first time, he was at her side having already provided a listening ear.
Shoji also went with her on an undercover visit to a women’s adult entertainment establishment for her job.
“He listened to me without shaming me about going to the adult entertainment shop,” the writer told Mainichi.
“It felt like a support to just have him by my side without forcing his opinions on me.”
For Shoji, who has 270,000 followers on Twitter and found his vocation after failing to fit in in the publishing world, what he offers is simple support.
“When someone is trying to do something, I think the best thing to do is to help lower the bar for them by staying at their side,” he explained.